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Our Story

Who We Are

The Coventry Menopause Project is a not-for-profit Community Interest Company dedicated to improving access to menopause education and support. 

Founded in 2026 by Serena Horton & Mark Flitcroft, TCMP was created in response to the growing number of women struggling to access clear information and consistent support. 

While we are rooted in Coventry, our community is open to all women and their supporters wherever they are. 

Why We Exist

Despite menopause directly affecting the health and wellbeing of all women, many continue to face confusion, delays and inconsistent support when seeking help. 

 

Women frequently tell us they feel dismissed, unheard, or unsure where to turn for reliable information. Many spend years trying to understand symptoms that are affecting their health, relationships, careers, and quality of life. 

We believe women deserve access to evidence-informed information, supportive communities and the confidence to make informed decisions about their own health. 

What Makes Us Different?

We combine lived experience, professional expertise and community insight. 

 

Our work is informed by: 

• Frontline NHS experience supporting patients in Primary Care 

• Specialist knowledge of health coaching, behavior change and wellbeing 

• Ongoing academic research into menopause, psychology and health inequalities 

• The voices and experiences of women within our growing community 

Most importantly, we understand that menopause doesn't just affect women. It affects partners, families, friendships, workplaces and communities too. 

The Story Behind TCMP

The Coventry Menopause Project was born from lived experience.

Serena and Mark met at the very beginning of Serena's perimenopause journey and have navigated the challenges of hormone health together ever since. Over the years, they have weathered the uncertainty, frustration and learning curve that so many women and families experience when trying to find answers.

Together they have spent years researching, listening to experts, reading guidelines, exploring treatment options and connecting with others navigating similar experiences. In doing so, they became passionate advocates for better menopause education, awareness and support.

What also became clear was that they had developed something valuable: a unique combination of lived experience, frontline NHS Primary Care insight, coaching expertise and an understanding of the real-world challenges faced by women and their families during the menopause transition. 

After 3 years of research, countless appointments and constant search for adequate support, the realisation hit – what they were searching for simply didn’t exist. 

Rather than continue searching for a solution, they decided to start building one. 

Ironically, along the way Mark became aware of his own hormonal deficiency. 

Ones journey was relatively straightforward, progressing from GP appointment to NHS specialist investigation, diagnosis and treatment in less than six months.  

The other spans years of appointments, misdiagnosis, conflicting advice, private consultations and relentless self-advocacy and is still ongoing 6 years later. 

We're sure you can guess which journey belonged to who. 

That contrast was impossible to ignore. we had witnessed first-hand the disparity that exists in the recognition, diagnosis and treatment of male and female hormone-related health care. 

The combination of their individual stories, their experience, values and passion for health equality and social justice, brings them to where they are today, actively supporting women and their communities to improve their health and wellbeing. 

Our Directors

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Serena Horton

  • LinkedIn

Hi, I’m Serena, I’m a proud Mum of two and Fiancé to Mark. For the past five years, I've worked within NHS Primary Care in Coventry, supporting people to improve their mental health, wellbeing, and quality of life. During that time, I've had the privilege of working alongside hundreds of patients, listening to their stories and helping them navigate some of life's most challenging moments. I am also a Coaching Supervisor supporting Health and Wellbeing Coaches across Coventry and Warwickshire, which means I get to support the people who support others on a daily basis – which is a real honor. I am now six years into perimenopause, a journey that took me by surprise and which turned my whole world upside down. It has led to diagnoses of ADHD and PMDD and taught me more about myself than I could ever have imagined. Like many women, I found myself stuck in the depths of despair, trying to make sense of symptoms and trapped in a complicated and sometimes impossible system of care. 6 years on and I still often feel confused, overwhelmed and, at times, incredibly isolated. To have Mark by my side throughout, helping, guiding, advocating when I was unable to, has made this journey less frightening, and I often wonder what this would of been like had I have been facing it alone, as so many others do. Working in Primary Care whilst navigating my own health challenges has been eye-opening. It has given me a unique perspective on the realities of healthcare from both sides of the consultation room, and the very real gaps that can exist within a system that is under immense pressure. What has stayed with me throughout is a simple belief: people deserve to feel seen, heard and understood. Over the years, I have learned that there is rarely a one-size-fits-all answer. Every woman's experience is different. What helps one person may not help another. But kindness, compassion, good information and the right support can make an enormous difference. Alongside my NHS work, I continue to expand my knowledge through ongoing professional development and academic study. I am currently completing an MSc in Psychology, with a focus on menopause and health inequalities. The Coventry Menopause Project brings together everything I care about: honesty, education, empowerment, community and helping people feel less alone. When I'm not working, you'll usually find me at home with Mark, my children, and far too many animals. Home is my favourite place in the world. I also love spending time outdoors, travelling, learning, researching and finding new ways to improve wellbeing, both for myself and for the people I support.

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Mark Flitcroft

  • LinkedIn

Hi, I'm Mark, I am a proud dad of four, fiancé to Serena, and co-founder of The Coventry Menopause Project. My professional background is in management, where I have spent many years leading teams, solving problems, and developing services with people at the heart of everything I do. Throughout my career, I have believed that good leadership starts with listening, understanding people's needs, and finding practical solutions that make a real difference. My involvement in menopause began through Serena's own journey with perimenopause. Watching someone I love struggle with symptoms that were often misunderstood or overlooked opened my eyes to the challenges faced by so many women and those closest to them. I wanted to understand more, not just so I could support Serena, but so I could help create something that would make the journey easier for others. As we spoke to more women, one thing became clear: too many were feeling unheard, unsupported, and left to navigate menopause alone. That shared realisation led us to create The Coventry Menopause Project, a community built on education, advocacy, compassion, and connection. Along this journey, we found out that I was struggling with my own hormone health issues and could not believe the difference in my journey compared with Serena's and most other women we spoke to. It took me one appointment and two blood tests to confirm my issue, and I was referred to a specialist straight away, who not only prescribed my treatment but ordered many other exploratory options to rule out any other issues causing this. My timescale for all of this being done was a couple of months, with treatment starting within weeks of my first appointment. A stark contrast to Serena's and most other women's journeys. My role within TCMP is to help shape the organisation's vision, build partnerships, and ensure we create sustainable services that genuinely improve the lives of women and their families. I believe menopause is not just a women's issue; it affects partners, families, workplaces, and communities, and everyone has a part to play in creating greater understanding and support. Outside of TCMP, I enjoy spending time with my family, any form of sport, travelling, exploring the outdoors, and turning ideas into projects that have a positive impact. I am passionate about building something that leaves a lasting legacy and helps ensure no woman feels unheard, unsupported, or alone during her menopause journey.

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Nikki Giering

  • LinkedIn

Coming soon

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