Our Journey
2019
Serena's journey begins. Symptoms start to impact everyday life.
2020-2022
Years of appointments, misdiagnosis and searching for answers

2023
Listening to other women and realising the gap in support was everywhere

2024-2025
Researching, planning and building a community led solution.

2026
The Coventry menopause project is founded.
Who We Are
The Coventry Menopause Project is a not-for-profit Community Interest Company dedicated to improving access to menopause education and support.
​Founded in 2026 by Serena Horton & Mark Flitcroft, TCMP was created in response to the growing number of women struggling to access clear information and consistent support.
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​While we are rooted in Coventry, our community is open to all women and their supporters wherever they are.
Why We Exist
Despite menopause directly affecting the health and wellbeing of all women, many continue to face confusion, delays and inconsistent support when seeking help.
Women frequently tell us they feel dismissed, unheard, or unsure where to turn for reliable information. Many spend years trying to understand symptoms that are affecting their health, relationships, careers, and quality of life. ​
We believe women deserve access to evidence-informed information, supportive communities and the confidence to make informed decisions about their own health.
What Makes Us Different?
We combine lived experience, professional expertise and community insight.
Our work is informed by: ​
• Frontline NHS experience supporting patients in Primary Care
• Specialist knowledge of health coaching, behavior change and wellbeing
• Ongoing academic research into menopause, psychology and health inequalities
• The voices and experiences of women within our growing community ​
Most importantly, we understand that menopause doesn't just affect women. It affects partners, families, friendships, workplaces and communities too.
Our Directors

Serena Horton
Hi, I’m Serena, I’m a proud Mum of two and Fiancé to Mark. For the past five years, I've worked within NHS Primary Care in Coventry, supporting people to improve their mental health, wellbeing, and quality of life. During that time, I've had the privilege of working alongside hundreds of patients, listening to their stories and helping them navigate some of life's most challenging moments. I am also a Coaching Supervisor supporting Health and Wellbeing Coaches across Coventry and Warwickshire, which means I get to support the people who support others on a daily basis – which is a real honor. I am now six years into perimenopause, a journey that took me by surprise and which turned my whole world upside down. It has led to diagnoses of ADHD and PMDD and taught me more about myself than I could ever have imagined. Like many women, I found myself stuck in the depths of despair, trying to make sense of symptoms and trapped in a complicated and sometimes impossible system of care. 6 years on and I still often feel confused, overwhelmed and, at times, incredibly isolated. To have Mark by my side throughout, helping, guiding, advocating when I was unable to, has made this journey less frightening, and I often wonder what this would of been like had I have been facing it alone, as so many others do. Working in Primary Care whilst navigating my own health challenges has been eye-opening. It has given me a unique perspective on the realities of healthcare from both sides of the consultation room, and the very real gaps that can exist within a system that is under immense pressure. What has stayed with me throughout is a simple belief: people deserve to feel seen, heard and understood. Over the years, I have learned that there is rarely a one-size-fits-all answer. Every woman's experience is different. What helps one person may not help another. But kindness, compassion, good information and the right support can make an enormous difference. Alongside my NHS work, I continue to expand my knowledge through ongoing professional development and academic study. I am currently completing an MSc in Psychology, with a focus on menopause and health inequalities. The Coventry Menopause Project brings together everything I care about: honesty, education, empowerment, community and helping people feel less alone. When I'm not working, you'll usually find me at home with Mark, my children, and far too many animals. Home is my favourite place in the world. I also love spending time outdoors, travelling, learning, researching and finding new ways to improve wellbeing, both for myself and for the people I support.

Mark Flitcroft
Hi, I'm Mark, I am a proud dad of four, fiancé to Serena, and co-founder of The Coventry Menopause Project. My professional background is in management, where I have spent many years leading teams, solving problems, and developing services with people at the heart of everything I do. Throughout my career, I have believed that good leadership starts with listening, understanding people's needs, and finding practical solutions that make a real difference. My involvement in menopause began through Serena's own journey with perimenopause. Watching someone I love struggle with symptoms that were often misunderstood or overlooked opened my eyes to the challenges faced by so many women and those closest to them. I wanted to understand more, not just so I could support Serena, but so I could help create something that would make the journey easier for others. As we spoke to more women, one thing became clear: too many were feeling unheard, unsupported, and left to navigate menopause alone. That shared realisation led us to create The Coventry Menopause Project, a community built on education, advocacy, compassion, and connection. Along this journey, we found out that I was struggling with my own hormone health issues and could not believe the difference in my journey compared with Serena's and most other women we spoke to. It took me one appointment and two blood tests to confirm my issue, and I was referred to a specialist straight away, who not only prescribed my treatment but ordered many other exploratory options to rule out any other issues causing this. My timescale for all of this being done was a couple of months, with treatment starting within weeks of my first appointment. A stark contrast to Serena's and most other women's journeys. My role within TCMP is to help shape the organisation's vision, build partnerships, and ensure we create sustainable services that genuinely improve the lives of women and their families. I believe menopause is not just a women's issue; it affects partners, families, workplaces, and communities, and everyone has a part to play in creating greater understanding and support. Outside of TCMP, I enjoy spending time with my family, any form of sport, travelling, exploring the outdoors, and turning ideas into projects that have a positive impact. I am passionate about building something that leaves a lasting legacy and helps ensure no woman feels unheard, unsupported, or alone during her menopause journey.








